Apple hiring fashion-focused staff to sell the Apple Watch

Apple hiring fashion-focused staff to sell the Apple Watch

Apple aims to compete with high-fashion watch makers, turning the Apple Watch into what could be a high-end accessory. The simple design and casual dress code at Apple stores may simply not fit with this new strategy, though.

This is why Apple aims to bring a little more glamour to its store by hiring fashion-focused staff. This may very well change the way Apple Stores look and feel, as a whole. These would be “luxury experts” with a good background in fashion, according to some leaked documents.

Opinion: Apple has always been about the full experience. The way you unbox your device is an experience. As is turning it on for the first time. And, of course, the shopping experience has to fit. With rumors saying some of these Apple Watch versions, namely the gold one, will cost multiple thousand dollars, it only makes sense that they want to give luxurious treatment to customers.